Spent Tens Of Millions Of Euros Bulgari In Europe To Build The Largest Jewelry Factory

- Mar 23, 2017-

March 17, the French luxury goods giant LVMH Group's Italian luxury jewelry brand Bulgari (Bulgari) new production plants and offices in Valenza, Italy completed.


        Valenza is located at the junction of Milan, Turin and three cities of Genoa. Carlo Calenda, Minister of Economic Development of Italy, said: "International investment is very helpful for Made in Italy, especially if they remain optimized for production, making (Made in Italy) more competitive around the world." As well as Valenza Mayor, LVMH Group Managing Director Toni Belloni, invited customers and the media.


In 2001, LVMH Group spent 3.7 billion euros to buy Bvlgari, the Italian media worried that the brand will lose its "Italian lineage." Carlo Calenda said: "5 to 6 years ago, people began to say that the Italian manufacturing industry is dead, but the presence of this factory not only deny this rhetoric, but also stressed that it becomes more important for the prosperity paved the way, but also wealth The foundation, at any time, innovation is the driving force of culture and crafts.


       Carlo Calenda said the construction of the Bulgari production plant was "record" and attributed it to local managers, as the project was stuck in Italy. It is reported that the first seminar of the project was held three years ago, and it took only 17 months to complete the construction project. (See "gorgeous" previously reported: Bulgari will be built in Italy, Italy's largest jewelry factory)


       Bulgari CEO Jean-Christophe Babin said, "the world's oldest goldsmith art, from the expert hand of the superb craftsmanship" rich Bvlgari 130 years of history. Italian-made descent: In addition to the brand of jewelry from Como's silk products, from Tuscany's leather goods, from Lodi's perfume, and the Bulgari family heritage, are the most popular in the world Love and respect one of the brands.


       The new plant, which covers an area of 152,100 square feet (about 14,000 square meters), has been interoperable with two factories previously located in Valenza and Solonghello. The factory has launched a new "production island" that allows 18 to 20 craftsmen to Each skill in the production process master skills. Jean-Christophe Babin also revealed that the new factory also has a canteen, several meetings with social space, an area of 6480 square feet of the internal courtyard. On the cost of the factory, Jean-Christophe Babin said: "tens of millions of euros."

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