Shop Together - Choosing your wedding rings online makes it easier to browse your ring options together, no matter where your work and pre-wedding schedules take you. As long as you can both access a computer you can view each other's ring preferences and jewelry designers, and buy the rings you want without any pressure from sales staff.
Take Your Time - Allow yourselves plenty of time to shop for your wedding rings then you won't succumb to the pressure of the upcoming wedding date. Avoid last-minute, rushed decisions and use online shopping to make the experience relaxing and enjoyable.
Set Your Budget - Agree on what you can afford (and what you want to spend) on your wedding rings before you start browsing. Although wedding rings are often marketed as investment, life-long and potentially pieces of heirloom jewelry, they symbolize your commitment to each other no matter whether they cost hundreds or thousands of dollars.
Stick to Your Budget - It's easy to blow a budget when you start browsing as the enormous variety of beautiful rings available can be extremely enticing. Stick to your planned budget wherever possible so your wedding rings never become a bone of financial contention.
Product Knowledge - Go into the buyers market armed with a basic knowledge of the product, you'll be more confident buying online and more likely to spend your money wisely. Find out about what carat gold you should be buying and if you're keen on buying wedding rings encrusted with diamonds, learn the basics about diamonds' cut, color, clarity and carat.
Your Style - Decide on the ring style you want together. Do you want matching or complementary wedding rings? Do you want your wedding rings in a traditional or contemporary style? Does the ring design and ring metal fit into your lifestyle?
Ring Sizing - Make sure you size your ring finger accurately before buying online. This will help to avoid costly and time-consuing re-sizing. Online jewelers often provide ring sizing charts which can be downloaded and as ring sizing can vary between geographical regions, it's a good idea to use the ring size chart provided by your chosen online jeweler.
Cheaper Rings - If you cannot afford the wedding ring you would really like, consider choosing a cheaper metal which will have a similar look and feel, lower the quality of the stone if necessary. Ask the jeweler to create a ring to your budget, rather than mould your budget to the ring!
Reputability - Shopping online may seem like a risky business with high price point items, but remember that by buying online you are already making a big saving by not paying for a business's physical overheads. Nonetheless, you should only buy if you feel secure - check the terms and conditions of sale carefully, look for a secure payment facility, make sure the refunds and returns policy is acceptable to you, ensure that the products are presented professionally and email or 'chat' to the jeweler online to establish whether their customer service is up to speed.
Insurance - Use your credit card (preferably a dedicated online shopping card) to track payment and to get additional insurance from your card provider and do not use a shared computer.